As the landscape into which movies are made, marketed and released shifts, there is one constant: The best movies are seldom the easiest movies to market.  In addition to the tools every successful marketing campaign employs (research, a responsible budget, the best creative possible) something more is required for these films — a passion for locating at the deepest level what makes that film unique.

I have always believed that a hungry movie-going audience is receptive to the promise of the new and the bold and that promise begins with the right campaign.

Having started my career in the late 1980s as a copywriter for Seiniger Advertising, I graduated to other creative director posts at other Los Angeles entertainment agencies, until 1994 when I became Bob and Harvey Weinstein’s vice president of creative advertising at Miramax.  This began a relationship throughout the years during which it was my privilege to work on the advertising campaigns for “Pulp Fiction,” “Clerks,” the re-release of Bunuel’s “Belle du Jour,” “Gangs of New York,” “Chicago,” “Finding Neverland” and “The Aviator.” The success of these films and many that have followed from other filmmakers and different channels proved to the industry that there is a place for innovative movies and for memorable and unique campaigns that break through.

Since its inception in 2006, my company has sought to honor that passion and that perspective on every film it handles and every marketing campaign it creates.

Today, the world has changed, the internet has exploded, cable television offers many additional choices.  But nothing beats a clear-cut, comprehensive vision of a campaign to support and represent the movie for which it was created.

Matthew Cohen

This is a unique website which will require a more modern browser to work!

Please upgrade today!