As the landscape into which movies are made, marketed and released shifts, there is one constant: The best movies are seldom the easiest movies to market.  In addition to the tools every successful marketing campaign employs (research, a responsible digital and broadcast media plan, the best creative possible) something more is required — a passion for locating at the deepest level what makes that film unique.

I have always believed that a hungry, movie-consuming audience is receptive to the new and the bold and I’ve achieved those results by collaborating with some of the best and most exciting agencies in the business on both consumer and awards campaigns. 

Having started as a copywriter, then graduating to creative producer-director posts at different Los Angeles agencies, I returned to my native New York in the 1990s, first as a Vice President, then as an Executive Vice President of Marketing at Miramax Films where I shaped the ad campaigns for PULP FICTION, CLERKS, the re-release of Bunuel’s BELLE DU JOUR, GANGS OF NEW YORK, CHICAGO, and THE AVIATOR.  Then more recently as a creative consultant and strategist for clients such as TWC, Focus and Amazon*, and on films such as NO COUNTRY FOR OLD MEN, THE KING’S SPEECH, SILVER LININGS PLAYBOOK, THE JINX, WIND RIVER, THE AERONAUTS and THE UPSIDE. 

Today, the world is different.  There is more of everything, yet sometimes too much of the same.  Which is why nothing breaks through more than a clear-cut, comprehensive marketing vision, and a bold campaign to crystalize it.

Let’s make it happen.

Matthew Cohen

*Executive and client references are available upon request.

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