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© 2021 Matthew Cohen Marketing Creative All Rights Reserved.


As the landscape into which movies, docs or series are made, marketed and distributed shifts, there is one constant: The best content is not always the easiest to market. In addition to the tools every successful marketing campaign employs (research, a responsible media plan, the best digital targeting) something more is required — a passion for locating what makes that narrative unique.

From consumer campaigns to sizzle reels to award campaigns, I have always believed that a hungry, forward-thinking audience is receptive to the new and the bold, and I’ve achieved winning results by collaborating with or producing some of the best agencies in the business.

Having started as a copywriter, then graduating to lead creative posts at different LA agencies, I returned to my native New York as a Vice President, then as an Executive Vice President of Marketing at Miramax Films where I shaped the ad campaigns for PULP FICTION, CLERKS, GANGS OF NEW YORK, CHICAGO, and THE AVIATOR. Now at MCMC, I fuse writing and producing with strategic oversight and have had the privilege of working on various theatrical and award campaigns on such films or limited series as STILLWATER, THE AERONAUTS, THE KING’S SPEECH, THE JINX, and THE UPSIDE.

Today, the world is different. There is more of everything, yet sometimes too much of the same. Which is why nothing breaks through better than a bold, comprehensive marketing strategy, and a unique creative campaign to crystalize it.

Let’s make it happen.

References Available Upon Request